Social Media Manager

We're seeking a creative, data-driven Social Media Manager to lead and evolve our B2B social presence across BloomNation, Promenade, and Floom. This role blends content strategy, brand storytelling, and partnership development, driving awareness and engagement across our social channels while strengthening relationships with industry leaders, influencers, and strategic partners. You will also oversee our B2C social media services, leading two Social Media Coordinators who manage content execution for hundreds of partner clients across industries.

B2B Social Media Strategy & Execution: Develop and manage B2B social media strategies and content calendars for BloomNation , Promenade , and Floom . Create and publish engaging, on-brand content that positions each brand as an industry leader in local business growth and technology. Write compelling, platform-appropriate copy for LinkedIn, Instagram, Facebook, TikTok, and Threads.

Partnerships & Influencer Marketing: Lead the development of social media partnerships with industry influencers, creators, and strategic brand partners. Identify, vet, and collaborate with key voices in the floral, restaurant, and small business communities to amplify reach and engagement. Manage partnership content calendars, co-marketing opportunities, and sponsored collaborations.

Leadership & B2C Oversight: Oversee the B2C Social Media Services provided to partner businesses through Promenade/BloomNation Marketing. Manage and mentor two Social Media Coordinators , providing creative direction, performance feedback, and campaign alignment. Ensure the B2C content team maintains quality, timeliness, and adherence to brand standards across 300+ client accounts.