Senior Software Engineer (Google Analytics)

Standardize and maintain data layer implementation across all e-commerce platforms. Configure, manage, and optimize GA4 properties, data streams, and enhanced e-commerce tracking. Audit and validate data collection regularly to ensure accuracy, completeness, and consistency. Debug and resolve tracking issues using GA Debugger, Tag Assistant, and DataLayer Inspector. Collaborate with marketing and product teams on UTM standards, campaign measurement, and reporting needs. Implement and manage Google Tag Manager containers, triggers, and variables with version control. Create and configure custom events, dimensions, and metrics to support business KPIs. Integrate GA with APIs, BI tools such as Tableau, and e-commerce platforms. Ensure GDPR, CCPA, and cookie consent compliance within GA and GTM. Stay current with GA4 and tag management best practices, recommending improvements proactively.