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What You'll Do:
- Lead client strategy and media delivery for complex pharma accounts, focusing on HCP audiences and integrated HCP/DTC programs.
- Craft sophisticated audience strategies including segmentation, channel roles, sequencing, and optimization to drive measurable media outcomes.
- Partner with data and practice leads to build integrated media plans and apply advanced measurement approaches like MMM and attribution.
What Success Looks Like:
- You will help MERGE win and expand high-value pharmaceutical relationships by elevating strategic media delivery.
- You will bridge data, creative, and media execution to solve real-world business challenges for clients.
Who You Are:
- Experienced media leader with 10+ years in pharma marketing and HCP strategy, with bonus for HCP/DTC and oncology experience.
- Data-fluent and agile, staying curious about AI, search, privacy, and emerging channels.
- Collaborative and humble, thriving in cross-functional environments and communicating complex concepts clearly.
MERGE
We are a marketing and technology agency purpose-built for the intersection of health and wellness, using AI to make every brand interaction feel natural. We are united by our North Star to unite people and brands to empower healthier, happier lives, and we strive to create a superior work experience where talented people grow.