Digital Analytics Implementation Specialist (Work From Home)

Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Adobe Tags, Google Analytics) for the new/existing web and app properties. Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation. Build custom tagging solutions in TMS such as Adobe Tags or GTM based on business requirements. Work with IT to build the data layer setup and the tracking instructions as per requirements. Collaborate with IT on continuous development work and closely align initiatives on our web properties and apps. Develop, customize and troubleshoot events and tags in complex environments with the use of JavaScript, HTML and CSS. Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all digital properties (web and apps). Debug and fix tagging issues or data discrepancies found on apps. Look for the cutting-edge best practice in digital analytics enablement such as the event-driven data layer standardization, Adobe MarTech integration, etc.