Director of Sales Operations

The Director of Sales Operations & Effectiveness is a key leadership role responsible for optimizing the sales organization’s performance through strategic planning, operational efficiency, and analytics. This leader will align go-to-market teams, streamline sales processes, build effective tools, manage sales support functions, and drive data-informed decisions. This role is both strategic and hands-on—delivering results across inside sales, sales enablement, quoting, renewals, systems, and cross-functional collaboration. PRIMARY DUTIES: Strategic Sales Operations Leadership Define and lead the vision for scalable and effective sales operations that support growth goals. Collaborate with Sales, Marketing, Customer Experience, and IT to enhance go-to-market (GTM) performance. Develop and manage performance KPIs, dashboards, and reporting frameworks for sales leadership. Drive rhythm-of-business including pipeline reviews, forecasting cadence, and executive reporting. Process Optimization & Infrastructure Design, implement, and refine sales processes to improve accuracy, forecasting, efficiency, and scalability. Ensure seamless integration and optimization of CRM (e.g., HubSpot or ConnectWise) and sales technology. Tech stack responsibility. Champion continuous improvement practices across sales workflows and operational execution. Team Leadership & Sales Support Build, lead, and develop a team across quoting, renewals, and sales support functions. Evaluate and optimize existing sales support infrastructure across multiple U.S. locations. Support Outside Sales and House accounts with tactical resources and account-level coordination. Guide pre-sales quoting processes and Managed Services client support including account reviews and roadmap tracking. Sales Effectiveness & Enablement Lead the development and execution of sales tools, playbooks, and enablement strategies. Coordinate resources and execution for agreement renewals and managed service retention. Data & Reporting Analyze sales data and market trends to generate insights and recommendations. Monitor performance across quoting, pre-sales, renewals, and inside sales. Deliver actionable business intelligence to sales leadership to support decision-making.