Senior Manager, Paid Media

Create, implement, optimize, and test online advertising campaigns of all types (CPA, PPC, SEM, social media, programmatic, streaming video and audio, etc.) to reach fundraising and other goals such as lead generation, upgrades, sustainer acquisition/conversion, and reactivation. Help develop paid media strategy, serving as a subject matter expert to colleagues and providing sound counsel on how to best approach and optimize multi-channel paid campaigns. Collaborate with AGM team members and others in Advancement as needed to integrate paid placements with other channels across key audiences and programs. Oversee development of campaign and media assets. Report on campaign results proactively and regularly, as well as on an ad-hoc basis, sharing results, insights and recommendations for future optimizations, campaign direction and annual plans. Collaborate with the Advancement Operations, the Strategic Insights and Initiatives team, and key vendors to assess campaign performance and optimize existing or create new reporting views and tools. Stay abreast of digital marketing trends and recommend new paid media tactics, concepts and approaches to optimize, inform and adapt broader fundraising strategy.