Principal Data Scientist

The Principal Data Scientist will design and deploy scalable ML models for real-time bidding, campaign pacing, budget allocation, and cross-channel optimization. They will develop and implement frameworks for incrementality measurement, attribution, and customer lifetime value optimization using advanced causal inference and privacy-preserving techniques. The role involves mentoring and guiding a team of data scientists and data engineers, fostering technical excellence and collaboration. Collaboration with engineering and product teams is crucial to translate business goals and advertiser KPIs into actionable data science solutions, ensuring robust model monitoring, validation, and performance tracking in high-throughput, low-latency production environments.