Job Description
Visual Identity:
-Define and evolve the visual identity of Breakout, ensuring everything created looks cohesive, modern, and unmistakably 'us'.
-Ensure Breakout’s visual identity remains consistent, elevated, and aligned with brand as the company grows.
-Bring new visual ideas to the table ( new formats, new directions, new templates).
Design and Content Creation:
-Concept and design high-performing assets for performance channels like Meta, TikTok, X, YouTube, Google, and programmatic.
-Create visually compelling organic and community content for X, Discord, Reddit, and more.
-Design for owned spaces including the marketing site, landing pages, and visual components of lifecycle communications like email.
Collaboration and Iteration:
-Collaborate with the in-house copywriter to generate fresh creative concepts, angles, and campaign ideas.
-Produce test-ready asset variations at scale to power a high-velocity growth marketing program.
-Iterate quickly based on performance insights.
About Kraken
Kraken is a mission-focused company rooted in crypto values, aiming to accelerate global adoption of crypto for financial freedom and inclusion.