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Creative Direction:
- Works cross-functionally to transform brand positioning into impactful creative campaigns.
- Produces compelling, customer-centric ideas for the linqd. brand and clients.
- Develops well-crafted copy that meets client requirements.
Creative Management:
- Maintains an understanding of design, copy, and web UX/UI best practices.
- Evaluates trends and stays up to date on the latest marketing techniques.
- Supervises the creative department’s daily workflow and defines budget client creative hours.
Leadership:
- Hires, manages, and mentors all creative team members.
- Conducts ongoing creative team performance coaching sessions and reviews.
- Works across the creative team to assign a team to client projects.
Linqd
Linqd oversees the creative department and the concepting, storytelling/messaging and user experience of all client brand, product, or program creative executions. They lead a team of creative professionals and work collaboratively with the account management teams to understand the client's strategic brief.