Copywriter

Creative Concepting & Social Storytelling:

• Concept, write, and help create social-first content across artists, genres, playlists, and cultural moments.
• Contribute ideas that are grounded in platform behavior, fandom dynamics, and real-time cultural trends.
• Develop scripts, captions, hooks, and text-on-screen that feel native to TikTok, Reels, and Shorts.

Writing, Editing & Copy Execution:

• Write clear, compelling copy for organic and paid social—but with an understanding of how that copy performs in-platform.
• Edit and refine your own work quickly, adapting tone and pacing based on performance and feedback.
• Create and adapt copy for reactive moments, cultural conversations, and artist-driven content drops.

UGC Sourcing, Trend Monitoring & Cultural Fluency:

• Monitor daily platform trends, viral audio, artist moments, fan conversations, and creator POVs relevant to music and culture.
• Source and shape UGC that reflects how fans actually engage with artists and music—not overly branded content.
• Support community-facing copy, reactive replies, and two-way dialogue in partnership with the Content & Engagement team.