Senior Lifecycle Marketing Manager

Lifecycle Strategy:

• Own end-to-end lifecycle strategy across the customer journey, from activation to engagement, retention, and reactivation through multi-channel campaigns.
• Drive conversion, activation, engagement, and retention across the customer base.
• Integrate lifecycle campaigns into the broader growth engine.

Data & Experimentation:

• Drive data-driven experimentation by digging deep into data to identify problems.
• Formulate hypotheses and design rigorous tests that unlock growth.
• Use quantitative analysis to uncover root causes and continuously optimize outcomes.

Collaboration & Influence:

• Partner cross-functionally with Product, Data Science, Marketing, and Creative teams.
• Communicate insights clearly to senior stakeholders and champion lifecycle marketing as a strategic growth lever.
• Execute large-scale campaigns with technical precision, managing segmentation and targeting.