The Officer, Communications is a member of the External Affairs team, working under the Associate Director, Communications & Digital Strategy. The Officer will work with the Lead Storyteller in implementing a comprehensive digital communications strategy that increases visibility of the EGPAF's efforts to eliminate pediatric AIDS through a variety of communication channels. They will be responsible for leading social media content strategy and digital marketing efforts that includes the management of EGPAF’s social media platforms, website, and email marketing communications.
They will produces all content for social media platforms, including copywriting, graphic creation, and video production. Manages pedaids.org including regular updating of copy, creation of new pages, and monitoring of analytics. Creates and executes ad hoc paid social media advertising campaigns on Instagram, Facebook, and LinkedIn; Manages EGPAF’s monthly newsletter, including content creation, design and setup, audience/list management, scheduling, distribution, and performance tracking.