Senior Content Manager APAC

You will be responsible for developing and executing content strategies that drive growth and traffic through strategic marketing initiatives. This role will focus on aligning creative content strategies with broader marketing objectives and contributing to the achievement of cross-team campaign goals. You’ll work closely with internal teams to co-create and implement marketing campaigns that make a lasting impact on the crypto industry. Develop and execute content strategies across various digital channels to drive traffic, ensuring brand consistency in voice and messaging. Align creative content strategies with overarching marketing objectives and contribute to achieving cross-team campaign goals. Work closely with design, product, and BD teams to ensure alignment across all content and marketing materials. Create and manage detailed content calendars, tailoring formats and styles to support different marketing initiatives. Write compelling content for email campaigns, website materials, and other marketing collateral. Monitor and evaluate performance metrics across digital platforms, providing actionable insights to optimize content effectiveness and engagement. Keep up with the latest digital marketing trends and platform updates to maintain a competitive edge.