Regional Marketing Manager

The Regional Marketing Manager (RMM) is responsible for hospitals’ and region’s marketing activities. Accountable for driving brand engagement in their region, they maximize the execution of national marketing campaigns and objectives while developing marketing strategies to be implemented locally by regions and groups of hospitals. The RMM assists Regional Operations Directors and Hospital Managers with their local marketing efforts and identifies and addresses their specific brand and marketing needs in the development of regional and hospital-level marketing plans. This role is an integral part of supporting the Field Team and will be relied upon to provide exemplary service to their internal customers (GVP, ROD and HMs), while supporting the initiatives of the Marketing Department. The RMM works remotely and helps oversee two or more groups which includes 100-200+ hospitals, 8-12 Regional Operations Directors and 2-3 Sr. Operators. The RMM supports hospitals and regions in developing their marketing strategies, plans and tactics and to integrate national programs into the regional plan for a synergistic approach. The RMM also monitors marketing reports and ensures two-way channel communication between the region and the support office. Marketing generalist with a strong understanding of marketing channels to drive growth at the local and market level, assess market dynamics and act accordingly.