Community & Content Marketing Manager

COMMUNITY BUILDING:

• Help build and nurture an on-platform community for healthcare professionals - creating spaces for connection, career advice, and peer support.
• Build and manage Vivian Health’s presence across social channels — including Reddit, LinkedIn, Facebook, Instagram, TikTok, and YouTube — participating authentically and building credibility with healthcare professionals.
• Engage daily with healthcare professionals across channels, responding to comments, DMs, and threads with genuine helpfulness.

CONTENT STRATEGY & CREATION:

• Own and manage the editorial content calendar, keeping channels active, timely, and relevant across LinkedIn, Reddit, Facebook, Instagram, TikTok, and YouTube.
• Research what healthcare professionals care about right now- from licensing and pay trends to burnout and career pivots - and turn insights into compelling content.
• Write short-form and long-form content: social captions, blog posts, Reddit AMAs, newsletter blurbs, video scripts, landing pages, and website copy that supports both brand awareness and lead generation.

SEO MANAGEMENT:

• Lead on-page SEO initiatives including keyword research, metadata optimization, and content structuring to increase organic traffic and visibility.
• Audit website health and monitor search rankings, collaborating with content and web teams to continuously improve overall search performance.
• Develop a proven portfolio of published content demonstrating measurable engagement, SEO performance, or business impact.