As Kit scales from product-led growth to sales-led growth, they need a strategic content leader who can bridge the gap between creative storytelling and measurable business outcomes. The Senior Content Marketing Manager will own and execute a comprehensive content strategy that drives qualified leads, accelerates the sales pipeline, and contributes directly to MRR growth. First Week: Take ownership of the content ecosystem and attend meetings with Marketing, Sales, and Product teams to understand needs. First Month: Complete a strategic content audit and identify content gaps. Present a comprehensive content strategy framework to leadership. First Six Months: Launch integrated content strategy, develop paid lead magnet campaigns, and establish content attribution models. First Year: Be accountable for achieving Kit's revenue targets by establishing content as a primary driver of qualified leads and pipeline acceleration.