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About the Role:
- Own the customer journey and lifecycle strategy for Paddle's self-serve funnel, which drives 80% of the seller base.
- Move from a generic flow to a tailored, value-first experience for sellers.
What You'll Do:
- Serve as the primary owner of the seller journey, mapping end-to-end experience.
- Scale high-intent activation programs to minimize abandonment.
- Integrate lifecycle and product work in lockstep with Risk, Product, and Data teams.
What We're Looking For:
- Experienced in lifecycle marketing, PLG onboarding, or growth marketing within B2B SaaS or fintech.
- Skilled in building sophisticated nurture campaigns that drive commercial readiness.
- A strong cross-functional collaborator who works seamlessly with Data, Marketing, Product, and Risk Operations.
Paddle
Paddle offers digital product companies a completely different approach to their payment infrastructure by acting as a Merchant of Record, simplifying payments. Backed by investors including KKR and FTV Capital, they serve over 6000 software sellers in 245 territories globally, with a transparent and collaborative culture.