Job Description
Conduct comprehensive category analysis across infant formula and related baby nutrition segments, identifying market trends, growth opportunities, and competitive threats. Develop and bust market intelligence frameworks, tracking key performance, market share dynamics, and consumer behavior patterns in the baby formula category. Partner with sales and marketing teams to translate insights into actionable strategies for product positioning, pricing optimization, and channel expansion. Create compelling presentations and reports that communicate complex data findings to stakeholders across all levels of the organization, from individual contributors to C-suite executives. Lead primary and secondary research initiatives, including consumer surveys, competitive analysis, and retailer partnerships to gather critical market intelligence. Collaborate with product development teams to identify innovation opportunities based on category gaps, emerging trends, and unmet consumer needs. Monitor regulatory landscape and industry developments that may impact category dynamics, ensuring Bobbie stays ahead of market shifts. Build and maintain relationships with key industry data providers, research firms, and retail partners to ensure access to critical market information. Drive cross-functional projects that leverage category insights to optimize go-to-market strategies and accelerate business growth.
About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison, starting with how we choose to feed our babies with purposefully sourced, organic ingredients.