Role Responsibilities:

  • Own and evolve the global content marketing strategy to support brand awareness and customer growth.
  • Translate business objectives into actionable content plans across the buyer and customer lifecycle.
  • Lead content planning and prioritization across various channels and demographics.

Team and Operations:

  • Mentor and develop a geographically dispersed team of content creators.
  • Establish clear roles and metrics for operational excellence and oversee the creation of high-impact content.
  • Partner with Brand/Creative Services to deliver compelling multimedia content and define KPIs.

Key Requirements:

  • Proven ability to connect content strategy to commercial outcomes with experience in cybersecurity solutions.
  • Strong editorial judgement with exceptional writing, editing skills, and deep SEO understanding.
  • Experience in leveraging AI for content enhancement and strong project management for multiple initiatives.

Connecticut General

Connecticut General is a company operating in the cybersecurity solutions and services sector. It is a remote-first organization with a focus on creativity, collaboration, and employee-led diversity and inclusion initiatives, supported by global work-life balance and wellbeing programs.

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