Role Responsibilities:
- Own and evolve the global content marketing strategy to support brand awareness and customer growth.
- Translate business objectives into actionable content plans across the buyer and customer lifecycle.
- Lead content planning and prioritization across various channels and demographics.
Team and Operations:
- Mentor and develop a geographically dispersed team of content creators.
- Establish clear roles and metrics for operational excellence and oversee the creation of high-impact content.
- Partner with Brand/Creative Services to deliver compelling multimedia content and define KPIs.
Key Requirements:
- Proven ability to connect content strategy to commercial outcomes with experience in cybersecurity solutions.
- Strong editorial judgement with exceptional writing, editing skills, and deep SEO understanding.
- Experience in leveraging AI for content enhancement and strong project management for multiple initiatives.
Connecticut General
Connecticut General is a company operating in the cybersecurity solutions and services sector. It is a remote-first organization with a focus on creativity, collaboration, and employee-led diversity and inclusion initiatives, supported by global work-life balance and wellbeing programs.