Job Description
We're looking for a data-driven, creative, and technically savvy CRO Lead to own our end-to-end optimization strategy. You’ll be responsible for increasing conversion rates across our digital properties by identifying opportunities, designing experiments, and implementing winning experiences. As a generalist, you’ll balance strategic planning with hands-on execution — from research and hypothesis creation to test deployment and post-test analysis.
Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals. Design and run A/B and multivariate tests using Optimizely, ensuring accurate implementation, tracking, and statistical validity. Analyze quantitative and qualitative data to identify conversion bottlenecks and new opportunities. Develop test hypotheses informed by data insights, behavioral psychology, and UX best practices.
About Winona
Winona is a leading telemedicine company providing HRT for women in menopause and has built all of their technology in house.