Responsibilities:
- Build and optimize complete user funnels across landing pages, onboarding, activation, paywalls, and CRM systems.
- Analyze user behavior data, conduct A/B testing, and develop strategies to improve conversion rates and retention.
- Lead go-to-market strategies for new feature releases and product rollouts.
Analytics and Reporting:
- Conduct cohort analysis, LTV modeling, and revenue forecasting using key marketing metrics like CAC and ROAS.
- Create dashboards and visualize data using tools such as Tableau, PowerBI, or Metabase.
- Track market and competitor trends within web, mobile apps, AI, and EdTech sectors.
Collaboration and Ownership:
- Prepare detailed briefs and collaborate closely with product, marketing, design, analytics, and creative teams.
- Translate complex product features into simple, compelling visuals and copy for creative assets.
- Take ownership of end-to-end solutions from analysis to implementation and performance monitoring.
SBC Performance
SBC Performance is a digital marketing and advertising technology ecosystem that partners with leading global advertising platforms to drive performance and efficiency for brands. The company has a team of over 200 specialists across multiple European countries and builds a dynamic culture driven by speed, analytics, and results.