Senior Copywriter, Mobile App Marketing (Contract)

Craft compelling messaging that brings our brand and mobile app, Umi – the AI-powered family wellness coach, to life. This is a mid-to-senior-level contract position ideal for a copywriter who can develop performance-optimized copy across paid, owned, and earned channels. You'll be employed by our preferred staffing partner for a 9 month contract period to start and partner closely with the marketing, content, and product teams to create copy that drives awareness, installs, engagement, and retention. From ad headlines to app store descriptions and email subject lines, your words will help define and scale a new category in family wellness. Write short-form and long-form copy for paid campaigns (Meta, TikTok, YouTube, Google UAC), email marketing, push notifications, social content, landing pages, and more. Develop App Store listing copy including titles, descriptions, and keyword-optimized content that aligns with ASO best practices. Create persuasive, benefit-driven copy that increases conversion rates at every stage of the funnel. Write scripts for video ads and app preview videos. Work closely with growth, brand, and product teams to develop and iterate on messaging across key marketing campaigns. Maintain and evolve a consistent brand voice that resonates with parents, teens, and families across touchpoints. Collaborate with designers and content creators to pair compelling visuals with effective copy. Stay current with trends in mobile marketing, AI, health and wellness, and family life to inform messaging. Conduct copy testing across platforms and iterate based on performance data. Help build and refine messaging frameworks for different audience segments (parents, teens, wellness seekers). Use customer research and insights to inform tone, language, and positioning. Maintain consistency with brand identity while creating fresh, innovative approaches to mobile app marketing. Ensure all creative assets meet technical specifications and quality standards for various platforms and devices. Organize and maintain creative asset libraries and version control systems. Collaborate with cross-functional teams to align creative work with broader business objectives.