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What You'll Do:
- Write and optimize blog posts, pillar pages, landing pages, and web copy targeting high-value keyword clusters in the procurement and finance space
- Structure articles using an "answer-first" framework: lead with a direct, specific answer to the reader's question, then layer in context and depth, optimizing for AI Overviews and answer engines, not just traditional SERPs
- Build out topic clusters that comprehensively address the sub-questions a user might have around a given theme, rather than mechanically targeting individual keywords
What We're Looking For:
- 3+ years of experience writing SEO content in B2B SaaS, fintech, or enterprise software with ranking results you can point to
- A portfolio that demonstrates entity-based, topic-cluster thinking, not just "I wrote a blog post targeting [keyword]"
- Strong understanding of how LLMs and answer engines retrieve and cite information, and a proven ability to write content that is both human-readable and structured for AI crawlability
Zip
Zip builds AI for procurement. They help enterprises bring order to organizational spend, and they're backed by some of the top investors in the world.