Director of Content

Architect and operate a content engine that accelerates both net new pipeline and customer expansion, creating reusable, scalable, and high-impact assets across the funnel. Shape and socialize BlueConic’s unique point of view and develop high-caliber content that positions us as a credible authority in CDP, data strategy, and AI-powered marketing. Bring the voice of our customer into every narrative, and build frameworks for capturing and amplifying real-world outcomes, customer stories, and emerging challenges. Lead the creation of proprietary research that gives BlueConic a seat at the table and build repeatable processes for generating, packaging, and promoting data-backed insights. Design and test new workflows that incorporate generative AI to scale content production without sacrificing quality or originality. Partner deeply with demand gen, product marketing, customer marketing, sales, and product to align content strategy with business goals, and define KPIs and regularly evaluate the performance of content against pipeline, conversion, and customer engagement goals.