Senior Data Analyst (GTM)

As the Senior Data Analyst, the person will be the strategic analytics partner for Paid Media.

• Work directly with Marketing Leadership, Paid Marketing, RevOps, and Analytics Engineering to ensure data investments translate into measurable business outcomes.
• Prioritize the analytics roadmap based on ROI, speed to decision, and alignment with Typeform’s GTM.

The person will own the Paid Media analytics foundation, providing the organization stand up and maintain key metrics.

• Build repeatable reporting that shortens decision cycles.
• Interpret Paramark outputs, run always-on incrementality tests, and translate insights into spend allocation guidance.
• Partner with Analytics Engineering to move Clay firmographics/intent data into Snowflake and transform it into actionable audience quality insights.

The position will drive experimentation & continuous optimization within the company.

• Design A/B and incrementality tests across channels.
• Evaluate performance, communicate tradeoffs, and help Paid Marketing iterate faster on what works.
• Build dashboards that empower Paid Media and Marketing Leadership to autonomously track performance.