Content Strategist

As a Senior Content Strategist, you are a strategic, creative, and data-driven individual who will lead the development and execution of high-impact content initiatives across channels. This person thrives at the intersection of storytelling, user experience, and business goals. The Senior Content Strategist collaborates closely with experience design, visual design, product, and other cross-functional teams to craft and manage content strategies that build brand authority, drive engagement, and support business growth.

Role responsibilities include developing and owning the overarching content strategy aligned with business objectives, audience needs, and brand voice, leading content planning and editorial calendar development across platforms, and collaborating with content creators and writers to ensure consistency, quality, and performance. The role also includes conducting audience research, content audits, competitive analysis, and SEO research to inform strategy, collaborating with UX designers and product teams to support content needs in product experiences and user journeys, using data and analytics to measure content performance and iterate on strategy accordingly, and ensuring content adheres to brand, legal, and accessibility standards.