Drive 15% quarterly ARPU improvement by increasing product value, retention rates, and user engagement depth within existing subscription tiers through enhanced functionality and user experience. Develop and implement innovative retention mechanisms, engagement loops, and value delivery systems that keep users longer and drive them to higher subscription tiers through enhanced satisfaction. Analyze user behavior patterns, identify engagement gaps, and create product improvements that naturally lead users to discover more value and remain subscribed longer.
Autonomously identify current product issues through data analysis, user feedback, and user interviews. You will generate detailed, data-based hypotheses for ARPU improvement, get manager approval, and take full ownership of implementing solutions with the team to production in the shortest possible timeframe. Deliver exceptional user experience where the bottom line of quality is excellence.