Senior Demand Generation Marketer

Responsibilities and Ownership:

• Build and own the full demand generation strategy, starting from pipeline targets and backing out required audiences, channels, and conversion rates.
• Make decisive choices on which campaigns to run, who to target, and when, while owning the outcomes and pipeline results.

Execution and Measurement:

• Execute programs with precision, segmenting audiences and personalizing messages to drive buyers toward sales readiness.
• Run paid media campaigns, managing budgets and optimizing for outcomes, not just impressions.
• Measure performance using HubSpot and analytics dashboards, using AI tools to analyze data and report clearly on what worked and what changed.

Strategic Mindset and Culture:

• Stay ahead of industry trends, including how AI search reshapes discoverability and the role of brand awareness in pipeline generation.
• Collaborate effectively in a fast-paced, remote environment, presenting data confidently and elevating team performance.
• Thrive in a high-growth, high-accountability culture where marketing owns the pipeline and results are transparently tracked.