New Manager, Content Marketing

Salsify is seeking a content marketing manager to lead our content marketing team. You will own the content strategy and editorial direction of our department, driving brand awareness, audience engagement, and lead generation. You will manage and oversee the core stages of the content marketing process, from research and ideation to publication, promotion, measurement, and optimization for a customer blog, prospect blog, and data-driven consumer research reports. You will manage and oversee the SEO strategy, focusing on keyword research, competitive analysis, and on-page SEO. Also you will manage and mentor a team of in-house content marketing specialists and a network of freelance writers. The role involves collaborating with cross-functional teams to ensure alignment between content efforts and broader marketing and business initiatives. Staying ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies is essential.