The Marketing Manager, Insights and Analysis leverages HubSpot and other tools to deliver robust reporting systems and actionable insights that optimize PLOSโ marketing communications. This role involves building and maintaining HubSpot dashboards, tracking campaign performance, and uncovering trends across the customer lifecycle. They will synthesize data from various channels into actionable recommendations to guide strategy and future campaigns.
To succeed, the candidate needs expert-level knowledge of HubSpot reporting tools and Google Analytics, along with excellent communication and organizational skills. Substantial experience in marketing analytics, is needed to work collaboratively and improve campaign ROI, customer engagement, and overall marketing efficiency.