Recruitment Marketing Specialist

Key Responsibilities:

• Develop and maintain the company’s employer brand across digital and social platforms.
• Create compelling content showcasing company culture, employee stories, benefits, and career opportunities.
• Ensure consistent employer brand messaging across all recruitment materials and channels.

Digital & Social Media Management:

• Manage recruitment-focused social media channels and content calendars.
• Monitor engagement metrics and optimize campaigns based on performance data.
• Stay current on recruitment marketing trends, tools, and best practices.

Analytics & Reporting:

• Track and analyze recruitment marketing metrics such as source effectiveness.
• Application conversion rates, campaign performance, cost-per-applicant, and candidate engagement.
• Provide regular reports and recommendations to leadership and Talent Acquisition teams.