Brand:
- Define our visual identity and voice for multi-state expansion.
- Own creative production for billboards, in-office collateral, digital ads, and our website.
- Audit every patient touchpoint and bring them onto a consistent, intentional system.
Performance marketing:
- Own new patient acquisition across paid search, paid social, local SEO, Google Business profiles, direct mail, and community/school partnerships.
- Manage our agency relationships, set the monthly budget across channels, and hit CAC targets by office.
Social media:
- Oversee the strategy and execution of organic Instagram, TikTok, and Facebook in English and Spanish.
- Build a content calendar, direct the creators, and grow followers and engagement in each local market we serve.
Sola Kids Dental & Orthodontics
Sola Kids Dental believes Medicaid dentistry can be done better and is on a mission to change lives through exceptional dental care. They've built a multi-location platform and are now scaling into markets across the Western US with a goal to be the leading provider of dentistry and orthodontics to kids and families on Medicaid.