Director of Retail Marketing, Americas

Lead Retail Strategy:

• Develop and execute Oura’s long-range retail brand and channel growth strategy across the Americas.
• Drive retail marketing initiatives that enhance brand awareness, product visibility, and sell-through across regional retail partners.
• Accountable for market expansion and partner category innovation.

Manage Retail Partnerships:

• Oversee go-to-market planning and execution for new retailer launches and product introductions within the Americas region.
• Build and maintain strong partnerships with key retailers.
• Collaborate with retailer marketing and merchandising teams to secure co-marketing opportunities and drive category growth.

Ensure Retail Excellence:

• Lead fixture and in-store display programs for all regional retail partners, ensuring consistency and premium brand presentation.
• Oversee the creation and deployment of retail assets, POP materials, and in-store activations across diverse retail environments.
• Drive integration across retail media networks, retailer online channels, and in-store activations for seamless shopping journeys.