Job Description
Manage and execute marketing campaigns within Salesforce Marketing Cloud, specifically targeting eCommerce customers. Create and maintain customer journeys using Automation Studio and Journey Builder. Conduct A/B testing and analyze campaign performance to continuously improve marketing strategies. Collaborate with cross-functional teams to develop and implement personalized marketing solutions. Generate reports and insights to track KPIs and inform strategic decisions. Stay informed about the latest marketing trends and best practices within the Salesforce ecosystem.
About CI&T
We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions.