Job Description
The Marketing team oversees a wide range of activities which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company. You’ll work closely with Product, Brand, Data, Merchandising, and Performance Marketing teams to strategize and execute marketing campaigns that keep buyers coming back to Grailed, our community-driven peer-to-peer marketplace. You’ll own buyer communications and lead projects that boost engagement, repeat sales, and loyalty — all while focusing on real, measurable results. Manage buyer messaging across email, push, and in-app to drive engagement and retention. Understand buyer personas and lifecycle stages to shape targeted marketing efforts. Become the go-to expert on buyer behavior and strategies to grow customer lifetime value. Oversee A/B testing and quarterly planning to drive continuous improvement. Turn data into actionable insights to influence direction and performance and advocate for the user with thoughtful, retention-focused decision-making.
About GOAT Group
GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories, operating four distinct brands–GOAT, Flight Club, Grailed and alias.