As our Senior Product Marketing Manager, your mission will be to develop a deep understanding of our buyers and our market, and help us communicate our unique value. Youโll develop and maintain the positioning and messaging that differentiate our products in the market and resonate with our target audience. You will understand the buyerโs journey and will develop content to support and enable sales. Lead product marketing efforts for a new and fast-growing vertical, working closely with cross-functional stakeholders to define and shape the go-to-market approach. Serve as a strategic thought partner to business leaders in defining value propositions, market positioning, and launch plans tailored to the needs of a new target market. Bring a โbuild from scratchโ mindset, crafting messaging, enablement, and content strategies for products that are early in their lifecycle or entering new markets.