Job Description
The Senior Digital Content Specialist is a strategic content expert responsible for developing, optimizing, and scaling high-performing digital content for financial institution clients. This role combines deep financial services product knowledge with data-driven content strategy, SEO expertise, and creative execution to drive measurable business outcomes—specifically new account acquisitions and balance growth for bank and credit union partners.
The Senior Digital Content Specialist will craft compelling, compliant content across digital channels (with initial emphasis on Meta platforms), develop dynamic and hyperlocal content variations, conduct rigorous testing, and continuously optimize based on performance data. Success requires understanding the complete customer journey—from awareness through conversion—while maintaining relentless focus on bottom-funnel metrics that drive real business results.
Working within a squad-based model supporting both Hyperlocal and Top Accounts strategies, this role collaborates closely with Media Specialists, Data Analysts, Account teams, and Creative leadership to deliver content that resonates with financial services audiences and adheres to strict regulatory requirements.
About Vericast
Vericast is the financial institution (FI) performance partner that helps banks and credit unions drive growth, improve efficiency, increase engagement and navigate change.