Lead the development of innovative, category-specific approaches across the female lifestyle landscape and beyond—identifying and designing strategy where needed. Collaborate closely with various teams to develop strategic marketing proposals, reinforcing BDG’s position as a thought leader. Manage margins to ensure business profitability.

This role acts as the vital link between product and marketing teams, driving internal product education and announcements while collaborating with the marketing team to execute external initiatives, including webinars, email campaigns, and marketing page updates. Shape product messaging, ensuring teams are aligned, and helping drive adoption through clear, compelling communication.