Forbes Advisor is seeking a skilled SEM Specialist to join its Performance Marketing team, focusing on supporting one of Forbes' business verticals. In this role, you will set up, manage, and optimize paid search campaigns while supporting the SEM team in tasks like analyses and reporting, collaborating with the broader paid search team to enhance online presence and conversions.
Drive organic growth, optimize website performance, and enhance lead generation through data-driven SEO and growth strategies. You will be heavily focused on PPC campaign creation and management, ensuring optimal performance of paid search initiatives across platforms like Google Ads, Bing Ads, and social media advertising. Play a critical role in increasing visibility, improving search rankings, and expanding our digital presence to reach enterprise retailers, distributors, and wholesalers.