$240,000–$270,000/yr
- Own LTV per install as the core growth metric, driving year-over-year improvements through personalized CRM and lifecycle marketing.
- Evolve CRM from broadcast messaging to a 1:1 personalized model using dynamic content, send-time optimization, and behavior-based offers.
- Build business cases for new value mechanics like loyalty and referral, partnering with Product and Data Science to create a shared customer experience.