Paddle

As a Senior Analytics Engineer, you will drive significant business impact by shaping our data infrastructure, developing robust data models, and promoting best practices in analytics engineering You will collaborate closely with business stakeholders to identify and deliver high-value data solutions and provide informal mentorship to junior team members.

Own Paddle’s customer storytelling, advocacy, and community-building efforts, supporting both our PLG and sales-led motions with high-impact case studies, testimonials, and references, while also building community connections that fuel events, ABM, campaigns, and content.

As a Senior Frontend Engineer on the DX team, you will help make Paddle a world-class experience for developers integrating our billing platform. Your work will involve shaping the design system, developing public libraries, ensuring a cohesive developer experience, and driving innovation with new features.

Build and scale account-based programs that drive high-quality pipeline and accelerate deal velocity across Paddle’s sales-led motion. This role sits within the Demand Generation team and acts as the key link between Sales, Revenue Marketing, and Channel Execution owning the strategy and delivery of 1:1, 1:few, and 1:many ABM plays across highest-value customer segments.

Lead and scale Paddle’s product-led growth (PLG) engine, owning the full journey from customer acquisition to activation, and expansion. Requires building growth loops, accelerating activation, and driving revenue from our self-serve motion, as well as implementing AI-powered experimentation, predictive models, and smart triggers to optimise onboarding, conversion, and expansion.

This role sits at the intersection of brand, performance, and product, and is responsible for transforming Paddle’s digital surfaces into high-performance, high-conversion engines that support our PLG and sales-led growth. You’ll lead a cross-functional web team (design, dev, UX, content, and experimentation) with full accountability for performance, conversion, velocity of execution, and alignment across teams. This is a dynamic growth function.

This role as a Marketing Programs Lead requires program leadership, marketing operations, and strategic project ownership. The role involves owning program execution, team coordination, strategic initiatives, and operational rigor, supporting the CMO on budget management and driving critical evolution.