Willful

Help families get unstuck by being the human voice that guides them to complete estate planning. Proactively call and assist those who started but didn't finish, turning "I'll do it later" into "Done, and it feels great". Jump in to help the team with regular support, be the resident detective to translate customer pain into company action, and become great at estate planning knowledge.

You'll be a key contributor on a collaborative marketing team, working across multiple channels to help us grow awareness and help more Canadians get the peace of mind that comes from protecting their families. If you’re equal parts organized and creative, and you’re excited about building the future of estate planning in Canada, we want to meet you.

As a Product Manager at Willful, you’ll play a key role in shaping how Canadians plan for their legacy. You’ll take ownership of core areas of the Willful experience, tackle ambiguous problems and define solutions that help families across Canada. Partnering closely with Design, Engineering, and other teams, you’ll prioritize opportunities, define customer-centred features, and deliver experiences that have an impact on people’s lives.