Vice President, Decision Science

About the Role:

• As Vice President, Decision Science, you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the analytics practice.
• You'll help drive the vision for how data and insights are leveraged across the agency, developing innovative measurement frameworks and leading strategic client engagements.

Key Responsibilities:

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.
• Manage holistic marketing performance reporting and dashboarding, media measurement vendor evaluation, and cross-channel response analytics.
• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.

Qualifications:

• 10+ years of experience in marketing/advertising analytics with a proven track record of leadership.
• Expertise with analytics reporting and data platforms like Tableau, SQL, and Adverity.
• Strong communication skills to convert complex analytical processes into easily digestible messaging.