The Role:
- Design and execute rigorous measurement solutions including incrementality tests and media mix models.
- Translate results into actionable recommendations for clients.
- Partner with cross-functional teams to solve complex measurement challenges.
You Will Be:
- Partnering with Data Strategy, media, and client teams to translate business questions into testable measurement plans.
- Designing and analyzing incrementality tests such as geo-based experiments and holdouts.
- Building, validating, and interpreting media mix models to estimate channel contribution.
You Must Have:
- Education: Master's degree in Statistics, Economics, Data Science, or related field.
- Strong programming skills in Python, R, and SQL.
- Hands-on experience with incrementality tests and media mix modeling.
We Offer:
- Unlimited PTO and flexible schedules.
- 100% paid parental leave.
- Medical, Dental, Vision, and 401(k) matching.
Wpromote
Wpromote is a digital marketing agency that helps clients understand the impact of their marketing investments through data-driven strategies. They are recognized as a Best Place to Work by Ad Age and Glassdoor, and prioritize a strong work-life balance with a remote-first culture.