Revenue Operations Specialist (Marketing)

As Revenue Operations Specialist (Marketing), you'll be meeting department and company goals by developing and implementing creative solutions, maintaining smooth operations, and providing a positive customer experience through systems and processes. As a systems expert, you will manage system administration, develop roadmaps and strategies for the best GTM tools, and make continuous improvements for workflow configurations. You will implement strategic continuous improvement, identify requirements, uncover inefficiencies, and propose ways to improve the marketing operations function, including technical system improvements and implementations. Also, you will implement processes and workflows. Design, implement and maintain scalable processes and workflows that automate marketing campaigns, lead nurturing and data management, whilst working with internal stakeholders to improve team efficiency. You will maintain Marketing health, by defining and enforcing data governance standards, conduct regular data cleansing, and manage segmentation to support targeted campaigns. You must build and maintain dashboards and reports in HubSpot or Tableau to provide the team with clear visibility into performance metrics. You will act as the technical expert for our marketing campaigns, and set up and test campaigns in our marketing automation platform, manage A/B tests, and ensure tracking and attribution are correctly implemented, while working closely with the marketing, sales, and product teams to ensure alignment on lead definitions, handoff processes, and data flows.