Key focus on developing pricing strategies and expanding product offerings. Responsible for developing and supporting key business initiatives. Partner with internal teams to drive new products and pricing strategies.
This role shapes go-to-market strategy, messaging, and positioning across complex technical solutions. Senior Director will manage a team of product marketers, develop compelling content, and partner closely with Sales and Product teams to drive adoption and revenue. Requires strategic thinking combined with hands-on execution, ensuring successful product launches, customer engagement, and market differentiation.
Lead go-to-market strategy and execution for our virtual healthcare products in the B2B market. Own end-to-end GTM plans for new products and major releases, from discovery through launch and post-launch optimization. Translate clinical, technical and operational product capabilities into clear, outcomes-first value stories for B2B buyers.
Support larger Go-To-Market initiatives, ensuring smooth launch and campaign execution. Act as an AI-native marketer, automating key workflows for faster delivery. Lead smaller growth initiatives by shaping positioning and executing go-to-market plans.
Shape and execute go-to-market strategies for the public sector. Create compelling content and support demand generation efforts. Work cross-functionally with sales, product marketing, communications, and government affairs.
In this role, you will be the technical architect behind our Demand Generation engine, building intelligent systems that automate campaign management, creative generation, and performance optimization. You will report to our GTM Systems Architect and work directly with our Demand Generation leadership to translate complex marketing strategies into autonomous code-based workflows. You will be building the software that runs marketing tools to scale our reach.