Lead efforts to redefine Marigold’s identity as the modern marketing cloud. Own the GTM strategy for product and feature launches, ensuring measurable ROI. Mentor a team of product marketers, fostering operational excellence and innovation.
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The Product Marketing Manager, PLS (PMMP) will be responsible for developing and executing go-to-market plans for Agiloft products with a special emphasis on developing, introducing, and maintaining our Product Led Sales (PLS) strategy for our standalone products. Build and maintain a PLS market introduction and standard for appropriate standalone products. Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.
- Define and lead go-to-market (GTM) strategy for product launches and new features.
- Develop and maintain competitive intelligence to inform messaging and sales strategy.
- Build and scale customer storytelling through case studies, success videos, and value/ROI narratives.
Leads HubSpot portal setup, customization, and data migration for new clients. Streamlines sales and marketing workflows using HubSpot’s CRM and automation tools. Creates and manages landing pages, forms, email campaigns, and effective calls-to-action.
Completely own and drive your region's marketing campaigns, events, and programs. Plan, build, and execute event concepts and campaigns based on target customer data. Forecast, measure, analyze and report on the impact of event/campaign demand creation activities.
- Lead MarTech implementations, upgrades, and integrations.
- Drive digital transformation initiatives to modernize marketing operations.
- Develop and maintain system and data governance frameworks.
- Own and optimize the lifecycle marketing engine, transforming email into a high-performing revenue channel.
- Improve lead routing and scoring to ensure GTM systems run with accuracy and scale.
- Build sophisticated nurtures, manage complex workflows, and turn signals into actionable segmentation and pipeline growth.
You'll lead the delivery of Moxie’s most advanced, high-touch marketing support for highest-value providers, building and standardizing Enterprise service delivery workflows. You'll strengthen cross-functional alignment with Practice Success Managers and Marketing, as well as drive strategic provider outcomes by leading consultation calls. You will develop scalable systems and documentation to prepare Moxie for future MSM hiring and pod expansion.
Develop and execute regional marketing strategies to drive B2B sales growth. Plan and execute marketing campaigns aligned with the company strategy. Lead B2B marketing initiatives in collaboration with the Business Development Team.
- Support the execution of influencer campaigns for leading brands.
- Build and execute influencer campaigns with precision.
- Monitor campaign performance and provide timely reporting.