Assist in the planning, execution, and delivery of marketing initiatives, working closely with senior project managers. Oversee project timelines, schedules, and resource allocation, ensuring creative assets are reviewed and approved. Providing regular status updates and ensuring stakeholder feedback is captured and implemented.
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- Drive member insight & empathy to better understand the needs of our members.
- Define positioning and messaging across product and marketing channels.
- Drive end-to-end go-to-market campaigns for new products and features.
- Build and execute field marketing strategies to elevate market presence and support sales objectives.
- Plan, coordinate, and deliver local, regional, and national events, including fitness industry conferences and user groups.
- Drive local lead-generation efforts through grassroots outreach, partnership engagement, and community-level marketing activities.
- Lead and mentor a product marketing team.
- Define GTM & launch plans for new features.
- Develop messaging, positioning, and buyer personas.
This role offers an exciting opportunity to lead marketing initiatives targeting defense and federal channels. The Audience Marketing Manager will drive audience-specific strategies, manage end-to-end marketing execution, and optimize campaigns to generate demand and engagement. The position involves market research, content creation, account-based marketing (ABM), and collaboration with sales and product teams.
Lead the development and execution of marketing strategies aimed at healthcare professionals. Create impactful resources, digital initiatives, and educational programs to support field teams and drive brand awareness. Manage agency partners, coordinate compliance reviews, and oversee budgets and timelines.
- Develop and implement the marketing strategy for assigned products/product line.
- Manage all product marketing efforts to develop product messaging and positioning.
- Collaborate with corporate marketing, sales, and product leadership to maximize the impact of product deliveries and increase speed to revenue.
- Build, QA, and deploy end-to-end campaigns and nurture automations.
- Enforce data hygiene and tracking through UTMs, SFDC Campaigns, and segmentation lists.
- Manage and troubleshoot integrations across connected systems.
Elevate our go-to-market strategy and sharpen our positioning. Transform how we launch products in the corporate learning space. Lead and scale a global PMM team at the intersection of Product, Sales, Marketing, and Customer Success.
Deliver technical expertise and strategic insight to partners, customers, and internal teams. Shape the future of cybersecurity by bridging cutting-edge technology with real-world market needs. Develop and deliver advanced technical training for Systems Engineers and field teams.