Craft the story and develop product positioning and messaging for Watchpoint Labs' consolidated security suite, grounding the narrative in startup challenges, developer needs, and cybersecurity trends to create a differentiated story that resonates with early-stage tech teams and enterprise buyers. You will lead launches end-to-end, drive lifecycle marketing, enable revenue teams, and engage customers. Measure what matters and build the overall marketing function.
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USD/year
Play a key role in shaping how our products are released and communicated, from market-facing launch campaigns to ongoing internal education. Bring a mix of technical understanding and customer empathy to everything you do, helping turn features into benefits and customer value. Strong organizational and project management skills and experience collaborating with Product, Sales, and Marketing teams to support product launches and go-to-market initiatives.