The Director of Product Marketing will lead the PMM function and shape how Wrapbook positions its financial solutions to the Film & TV production industry. This role involves developing go-to-market narratives, driving wins through enablement programs, and ensuring alignment between Product, Sales, and Customer Success. The Director will own feature adoption and attachment metrics, and will be a top enablement driver.
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As Manager, GTM Product Marketing you’ll be reporting to the Head of PMM and you’ll be partnering with the GTM Enablement team (sales, support, success) you will play a critical role in bridging the gap between our product offerings and the revenue team's success. You will develop and execute strategies that empower our sales force with the knowledge, tools, and content needed to effectively communicate Apollo.io's value proposition to prospects and customers.