The Senior Product Marketing Manager will own go-to-market strategy for key product areas, define messaging and positioning, and execute high-impact launches. They will collaborate cross-functionally with Product, Sales, and Marketing to tell compelling stories, build customer advocacy, and help shape how Close is perceived in the market.
This role will build a durable acquisition engine that drives freelancer and agency adoption at scale. As a Senior Partner Marketing Manager, you’ll design and launch Webflow’s Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiatives. You'll lead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program.
As our Senior Product Marketing Manager, your mission will be to develop a deep understanding of our buyers and our market, and help us communicate our unique value. You’ll develop and maintain the positioning and messaging that differentiate our products in the market and resonate with our target audience. You will understand the buyer’s journey and will develop content to support and enable sales.
You'll design and implement CRM automations from concept to execution. With expertise in workflows, forms, surveys, and triggers, you'll excel at creating automations that enhance engagement and foster growth. Combine technical skills with marketing creativity to optimize customer interactions and support cross-functional collaboration.