Job Description
Develop and lead GTM strategies for Risk & Governance products, including vendor risk management and internal risk workflows. Build differentiated messaging, segmentation, and persona frameworks grounded in user data and industry trends. Translate complex capabilities into compelling collateral and sales enablement tools for mid-market and enterprise segments. Own product and feature launches, aligning stakeholders and executing integrated campaigns across Marketing and GTM. Partner with Product to bring customer insight into roadmap planning and influence prioritization based on market opportunity. Conduct deep dives into customer feedback, competitive analysis, and usage data to inform positioning and pricing strategy. Define and track adoption and attach-rate metrics; iterate messaging and tactics based on performance data. Use AI-powered tools to boost productivity, surface insights faster, and experiment with scaled content creation.
About Drata
Drata is on a mission to serve as the trust layer between great companies and is a trust management platform that uses AI-driven automation to modernize governance.